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3 Summer Edibles Trends for 2023
Make the most of the last of the season. Check out this summer’s hottest cannabis edible trends here to elevate your weekend.
As we move into the steamy last days of summer, it’s time to make the most of your weekends. Whether you’re planning a celebration or just enjoying some downtime, we’ve rounded up this season’s trending cannabis edibles, from nostalgic camping treats to savoury additions to your barbecue and convenient snacks that won’t melt in the outdoor heat. With these fresh and creative new offerings, your weekend awaits!
Edible Trend #1: Sweet Summer Flavours and Nostalgic Treats
“Summer in Canada is a special time,” says Sarah Gillin, Olli Brands’ co-founder. “Because of this, we find that consumers look for edibles with flavour profiles that match summer nostalgia.”
This often means light, refreshing, seasonal fruity flavours — and for Olli Brands, a little something extra. “Recently we have been seeing an increased demand for herbal and botanical flavours, such as chamomile, vanilla and rose,” Gillin says. “Ingredients such as açai, yuzu and ginger have also started to gain popularity in edibles and are a lovely complement to some of the more mainstream summer flavour profiles.”
You can experience this with Olli’s 1:1 Raspberry Açai Soft Chews, which are full of fruity and tart raspberry with the richness of açai.
While fruit flavours are classics for a reason, this summer, Olli Brands is taking it to the campsite with its S’mores Cookie.
“To us, s’mores epitomize summer. Enjoying the outdoors, campfires, roasting marshmallows and bringing friends together is a Canadian summer tradition,” says Gillin. “Our S’mores Cookie brings that nostalgia to a convenient, portable and delicious edible.”
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Edible Trend #2: Savoury Additions for the BBQ
We’re used to seeing lots of sweet options for edibles, but what if you’re craving something on the savoury side? When it comes to BBQ, for example, you may want something to complement the flavours on your grill.
With few infused condiments currently available, the seasoned snack-food team at WellDressed saw a chance to contribute their own range. “Condiments appear in almost every household,” says Al Afrouz, CEO of WellDressed manufacturer WellCann. “It seemed no other company produced them, so we saw the opportunity to create the collection.”
Packaged in single-serving pouches reminiscent of fast-food restaurants, its condiments include ketchup, Mayonnaise, and Hot Sauce. Each product uses the highest quality Canadian and European ingredients to elevate everything from hamburgers, hot dogs to fries!
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Edible Trend #3: Camp-Friendly Edibles
When you’re outdoors in the summer, whether it’s at the cottage or in a prime camping spot, the goal is to relax and take it slow. Choosing edibles to take with you can be a challenge because, while many are convenient and delicious, they’re not always heat-resistant (or especially filling).
The team at Wabi Sabi thought a lot about what uninfused snacks people preferred in these situations. “People tend to gravitate towards simple snacks that are easy to grab and munch on out of a bag,” says Sarah Goertzen, Wabi Sabi’s VP of Operations. “Think peanuts, sunflower seeds, and ‘GORP’ (good old raisins and peanuts).”
Recently launched, Wabi Sabi’s Hoodoos Trail Mix Indica is inspired by the hoodoos rock formations of Alberta, where Wabi Sabi is based. It’s a classic mix of nuts, seeds, dried fruit and the manufacturer’s specialty: chocolate. “Trail mix in general, outside of the cannabis space, is extremely popular. We noticed this trend and thought, ‘Why can’t there be a cannabis version of this?’”
The product is part of a larger trend: edibles that are easy for consumers to add to their daily life. While sweet treats are great, Wabi Sabi believes you should be able to enjoy a cannabis edible that not only tastes good but can also be shared easily and is substantially filling.
