Update on the Launch of Cannabis 2.0

March 6, 2020 (TORONTO) – Ready-to-drink cannabis beverages and cannabis topicals are making their way to consumers this month. 

High Park’s Everie CBD beverages have undergone OCS quality assurance review and are headed to store shelves this week. Two additional beverages from Valens’ Basecamp brand will be shipped to stores starting next week.

A first topical product, from 48North’s Apothecanna brand, will also arrive in stores and OCS.ca starting next week. 

Given limited initial supply of these two new categories, the OCS will prioritize shipments to authorized retail stores.

Since January 2020, Ontario’s adult consumers have had the opportunity to purchase initial Cannabis 2.0 products, including edibles, beverages (tea), vapes and concentrates.

While supply levels of all Cannabis 2.0 categories are expected to remain limited in the near term as licensed producers ramp up manufacturing, these initial products represent a historic first for the legal marketplace.

Sales of edibles and vapes in their first month indicated a strong demand from consumers. In particular, demand for edibles has exceeded current supply levels from licensed producers to date.

Cannabis 2.0 - January 2020 Sales (OCS.ca and wholesale):

“Every new product we introduce, every price drop we make and every authorized retail store that opens strengthens the legal marketplace,” says Cheri Mara, Chief Commercial Officer at the OCS. “We’re pleased to reach another milestone of bringing the first deliveries of beverages and topicals to consumers. Licensed producers have invested heavily in the innovation behind these legal, tested products and are again proving to consumers the value of shopping legal.”