Ontario Cannabis Store launches “Trailblazers” educational campaign

October 3, 2023 (Toronto) – Today, the Ontario Cannabis Store (OCS) launched its educational campaign, Trailblazers, driving awareness about the benefits of purchasing cannabis from Ontario’s legal marketplace versus unregulated products in the illegal market. 

Featuring licensed producers and authorized retailers, the campaign celebrates the passion of some of the people – growers, entrepreneurs, and retailers – bringing innovative, carefully curated product offerings and great customer experiences to the legal marketplace.When purchasing cannabis through Ontarios authorized stores, adult consumers can conveniently access a wide range of tested, traceable, quality cannabis products and accessories for prices that are competitive with the illegal market.  

Trailblazers runs in two flights, beginning in October and again in February 2024, and includes placements across broadcast, social, and digital out-of-home channels.  


The OCS is committed to providing safe, responsible access to legal recreational cannabis for adults 19 and older. For more information about the OCS or the 1,600 retailers authorized by the Alcohol and Gaming Commission of Ontario (AGCO), visit 

About the OCS

The Ontario Cannabis Store (OCS) operates the largest legal, centralized wholesale cannabis organization in the world to provide Ontario adults aged 19 and older with safe access to tested, traceable, quality recreational cannabis products. As a Crown agency solely owned by the Province of Ontario, the OCS is mandated to transition consumers away from illegal market, support a socially responsible industry and return profits to the people of Ontario. Our mission is to enable a vibrant cannabis marketplace through great customer experiences rooted in selection, service and quality. For more information visit the OCS website and follow us on Twitter(X), Instagram or LinkedIn

Legal Recreational Cannabis

Under Health Canada’s regulations, licensed producers must have all products tested for harmful and banned substances, and each regulated product requires a Certificate of Analysis (COA) and a Statement of Attestation (SOA) traceable to the product lot number. These regulations also require legal cannabis products be sold in child-resistant packaging and to be packaged in ways that do not appeal to children and youth.

Media Contact

OCS Communications,

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