Ontario Cannabis Store Launches “Buy Legal’ Public Education Campaign
October 3, 2022 (TORONTO) – Today, the Ontario Cannabis Store (OCS) has launched its “Buy Legal” public education campaign that will run on select platforms until the end of November.
The campaign emphasizes the benefits of purchasing legal cannabis from Ontario’s authorized retailers versus unregulated products from the illegal market. Many authorized retailers offer convenient options such as delivery and click and collect.
Customers can conveniently access a wide range of tested, quality-assured, traceable cannabis products for prices that are competitive with the illegal market, allowing them to make more informed choices so they are confident in their purchasing decisions.
This campaign comes on the heels of the April 2022 study conducted by the National Research Council of Canada (NRC) on behalf of the OCS and Ontario Provincial police (OPP) comparing the safety and potency between legal and illegal cannabis.
The study revealed that cannabis users who bought illegal products were receiving products that were 20-50% below the advertised THC content. Additionally, 19 of the 22 illegal products tested contained many harmful toxins and pesticides not authorized for use on cannabis.
In Canada, all legal cannabis must adhere to strict packaging and labeling requirements set by Health Canada, ensuring customers receive transparent information about cannabinoid content and ingredients. Health Canada regulations also require legal cannabis products to be sold in child-resistant packaging and to be packaged in ways that do not appeal to children and youth. Buying legal allows adult consumers to feel confident knowing they are buying safe, regulated and quality-controlled cannabis that is sold in a way that protects youth.
The OCS is committed to providing safe, responsible access to legal recreational cannabis for adults 19 and older. For more information about the OCS or the 1,500 retailers authorized by the Alcohol and Gaming Commission of Ontario (AGCO), visit www.ocs.ca.