Shopping For Legal Cannabis

In-Store 420 Celebrations Are Finally Back! And Retailers are Excited to Welcome You

This 420 is going to be a great one! Not only can friends gather to celebrate for the first time in over two years, but Authorized Retailers can finally open their doors to the members of their community.

Finally, for the first time in two years (the first time ever for some Retailers) stores can invite customers in for 420. After all, 420 is all about sharing and being open — the perfect time to catch up with regulars or welcome new customers into cannabis culture.

And Ontario Authorized Cannabis Retailers are ready with in-store events and seasonal deals to welcome new and regular customers to help make this 420 memorable. 

Miss Jones Cannabis Outposts

Miss Jones Cannabis Outposts

We spoke with Victoria Simmerling, director of marketing at Miss Jones Cannabis Outposts, who says they’re expecting this year’s in-store events to be busier than usual. "This is the first 420 for our stores where we can truly form those connections and be proud of how far the cannabis industry has come. It is going to be great to see our team be able to interact with our community members and experience the ritual of it all.”

To help their customers avoid the swell of 420 shoppers, and to ensure guests get the expert advice they deserve, Miss Jones is starting the celebrations early. “Our stores will be vibrant and blasting the best 420-themed tunes all week,” says Simmerling. And beginning on Sunday, April 17, they are offering four days of four bundles of four items for $20. Consumers can choose from edibles, beverages and pre-rolls, and they can mix and match from a range of brands.

Pay a visit to local budtenders

The staff at Miss Jones see hosting 420 celebrations as just one of the many opportunities for their stores to shine. They are dedicated year-round to finding ways to connect with their community, from offering weekly student and seniors discounts to curating an exciting range of products.


Of course, special deals, promotions and giveaways are just the beginning. Check out Authorized Retailers near you for ways you can honour this holiday, from participating in workshops to attending online events and actual in-person celebrations. All to keep the spirit of 420 alive all year long.

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